Catherine A. James has 15 years of experience in the market research industry. She has worked in the Consumer Insights departments at General Mills, Ocean Spray Cranberries, Safeway supermarkets, and Keurig Dr. Pepper.
“Cathy has a great ability to think on both a strategic and practical level. She is insightful, able to work as part of a dynamic team and has the ability to understand and explain abstract concepts in an easy to understand way. She is a great researcher, an articulate presenter and a delightful team member.”
Kari Heistad, CEO, Diversity Dashboard
She has extensive experience in market research methods covering advertising, packaging, segmentation and targeting, attitude & usage studies, and data analysis.
Her previous work includes providing strategic leadership to C-level team members, leading innovation projects through consumer insights development, managing complex studies such as market mix analysis, introducing new research methods to large organizations, designing and implementing proprietary consumer panels, and managing research budgets up to $3MM.
Catherine has given market research talks at the industry-leading IRI Summit, the New England Insights Association semi-annual conferences, and the Market Research in the Mobile World (MRMW) conference in Manhattan.